After more research I decided to use UK Tribes to decide upon which target audience we wanted to aim our products at. This was Indie Scenesters as we decided this group would be more inclined to watch our music video and be interested in our media products. 

 

We asked a few questions to our peers and teachers regarding what sort of music they listen to and also the sort of music videos they watch, this gave us a great idea into what sort of ideas we wanted to portray in the video. 

 

We also asked them for some suggestions into what they would want to see in our music video and what sort of ideas they like. We used some of these ideas in our own music video to ensure that their was intrerest in our vieo. 

 

'Indie Scenesters are dedicated to finding the newest music, exploring all avenues to get there – online, print, record shops, club nights and word of mouth. Staying ahead of the curve is a must, but it’s borne out of a genuine love for music – and this is what separates them from those more fickle dabblers and dilettantes, the Hipsters. For Indie Scenesters, there’s nothing better than discovering new artists and spreading the love.'

 

'Taken From UK Tribes'